Privacy Policy

Welcome to LV BET. This Privacy Policy outlines how LV BET collects, uses, discloses, and protects your personal data when you use our website, services, and applications (collectively, "Services"). We are committed to safeguarding your privacy and ensuring transparency in our data processing practices. By using LV BET's Services, you agree to the terms of this Privacy Policy. Please read it carefully to understand our approach to your personal information.

We collect various types of information to provide and improve our Services, comply with legal obligations, and enhance your experience. This includes:

• Identity Data: Your full name, date of birth, gender, and nationality.
• Contact Data: Your home address, email address, and telephone number.
• Financial Data: Bank account details, payment card details, e-wallet information, and transaction history. We do not store full payment card numbers.
• Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Services.
• Usage Data: Information about how you use our website, products, and services, including betting patterns, game play, and interaction with our features.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties, and your communication preferences.
• Verification Data: Documents provided for identity and address verification, such as copies of passports, driving licenses, utility bills, or bank statements.
• Publicly Available Information: Data from public sources, such as social media or public registries, to comply with anti-money laundering and responsible gambling obligations.

LV BET uses your personal data for several purposes, including:

• To Provide Services: To register your account, process your bets and transactions, and manage your participation in our games and promotions.
• Customer Support: To respond to your inquiries, resolve issues, and provide assistance.
• Security and Fraud Prevention: To detect, prevent, and investigate fraudulent or illegal activities, including money laundering and underage gambling.
• Legal and Regulatory Compliance: To comply with our legal and regulatory obligations, including those related to licensing authorities, anti-money laundering (AML), and responsible gambling.
• Personalisation: To tailor our services, content, and offers to your preferences and betting history.
• Marketing and Promotions: To send you marketing communications about our products, services, and promotions, where you have consented to receive them. You can opt out at any time.
• Service Improvement: To analyse user behaviour, conduct research, and improve the functionality and user experience of our website and services.
• Responsible Gambling: To identify and assist players who may be at risk of problem gambling, in line with our responsible gambling policies.

We process your personal data based on the following legal grounds:

• Contractual Necessity: Processing is necessary for the performance of a contract with you, such as providing our betting services, managing your account, and processing transactions.
• Legal Obligation: Processing is necessary to comply with a legal or regulatory obligation, such as anti-money laundering regulations, age verification, and responsible gambling requirements imposed by our licensing authority.
• Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided these interests do not override your fundamental rights and freedoms. Examples include fraud prevention, network and information security, direct marketing (where permitted), and improving our services.
• Consent: Where you have given explicit consent for specific processing activities, such as sending you marketing communications. You have the right to withdraw your consent at any time.

LV BET may share your personal data with third parties under specific circumstances:

• Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as payment processors, IT support, hosting providers, and customer support. These providers are contractually bound to protect your data and only use it for the purposes specified by us.
• Regulatory and Law Enforcement Bodies: We may disclose your data to government authorities, regulators, or law enforcement agencies if required by law, court order, or to comply with regulatory obligations, including those related to anti-money laundering and responsible gambling.
• Fraud Prevention Agencies: To prevent fraud and financial crime, we may share information with organisations dedicated to fraud detection and prevention.
• Affiliates and Group Companies: Your data may be shared within the LV BET group of companies for operational, administrative, and marketing purposes.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal data.
• Professional Advisors: We may share data with our professional advisors, such as lawyers, auditors, and consultants, for the purpose of obtaining professional services.

We do not sell your personal data to third parties.

LV BET implements robust technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These measures include encryption, firewalls, secure server environments, and access controls. We regularly review and update our security practices to ensure the highest level of protection. While we strive to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

Under applicable data protection laws, you have several rights regarding your personal data:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
• Right to Erasure ("Right to be Forgotten"): You have the right to request the deletion of your personal data under certain circumstances.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
• Right to Object: You have the right to object to the processing of your personal data in certain situations, particularly where processing is based on legitimate interests or for direct marketing.
• Right to Withdraw Consent: Where we rely on your consent for processing, you have the right to withdraw that consent at any time.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section.

LV BET uses cookies and similar tracking technologies to enhance your experience, analyse website usage, and deliver personalised content and advertising. Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.

We use different types of cookies for various purposes:

• Strictly Necessary Cookies: Essential for the operation of our website, enabling core functions like security, network management, and accessibility.
• Performance Cookies: Collect information about how you use our website, such as which pages you visit most often, to improve functionality.
• Functional Cookies: Remember choices you make (e.g., your username, language, or region) and provide enhanced, more personal features.
• Targeting/Advertising Cookies: Used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our Services.

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, we retain account information for a minimum of five years after your account is closed, or as required by our licensing authority and anti-money laundering regulations. In some circumstances, we may anonymise your personal data so that it can no longer be associated with you, in which case we may use this information indefinitely without further notice to you.

Your personal data may be transferred to, and stored at, a destination outside the European Economic Area (EEA) or your country of residence. This may occur if our service providers or group companies are located in such countries. When we transfer your personal data outside the EEA, we ensure a similar degree of protection is afforded to it by implementing appropriate safeguards, such as relying on adequacy decisions, standard contractual clauses approved by the European Commission, or other legally recognised mechanisms.

LV BET's Services are not intended for individuals under the age of 18 (or the legal age for gambling in your jurisdiction, if higher). We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child, we will take steps to delete that information as quickly as possible. If you believe we might have any information from or about a child, please contact us.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of LV BET's Services after any changes indicates your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please do not hesitate to contact our Data Protection Officer:

Email: [email protected]

Postal Address: Our registered office, as specified on our website.

We are committed to resolving any complaints about our collection or use of your personal data. If you feel that your complaint has not been adequately resolved, you have the right to contact your local data protection supervisory authority.